If you take Instagram as a source of news and trends, then it would appear that there is a boom in the local active wear brand labels. Either that, or the algorithm is working overtime to show me girls in bright active wear being active. Most of these brands are new, all are small and produce active wear made here in South Africa.
We all know the big brands; but how many smaller local brands do you know? Below are some local active wear brands we discovered on Instagram, and then stalked their websites to find our favorite picks from their lines.
Tehini Fit favours blacks, whites and grays which means the majority of their activewear is in the aforementioned colours. They’re manufactured using environmentally friendly principles and they state that all their materials are see-through resistant so that you can bend, squat and lunge without revealing more than you want to.
Fitbury creates athletic clothing for women, men and kids. Their range includes plain colours (my preferred options) or colorful prints from shapes to doughnuts, if you prefer your activewear with a touch more personality.
Like most new athletic companies Daychaser designs athletic wear you can use at the gym or during everyday activities. They have a basic range in blacks, whites and grays with a few coloured or patterned options.
Chloe Jane is an active wear brand created by mother daughter duo – Chloe and Jane. They started the brand to bring affordable active wear that wasn’t the standard monochrome gym gear, to South Africa. Their range consists of leggings and shorts in bright colours and bold prints
My pick: The Bali Bay leggings
Pretty Peach Activewear
Pretty Peach activewear born out of a passion to create stylish gym wear that was also effective, aka supports you no matter what you do. They have tops, bras and leggings as well as the cutest mommy and me sets. Their range consists of both tropical and graphic prints and plain block colours.
OTG Active has one of the biggest ranges which includes clothing for gym, yoga, running and swimming.
My pick: The wanderlust leggings
Buala specialises in pastel coloured activewear and swimwear for women. In a sea of primary coloured activewear, having a brand that only does soothing pastels is refreshing.
Do you know of cool local brands we missed? If so, please shout them out in the comments!
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main image graphic: Feige Lewin, images via brands instagram pages