The moment you think you know is all it the moment you stop growing. Bezos grew as a great leader over time – and made remarkable improvements as a writer and a speaker. You can make dramatic changes, too, but only if you see yourself as a learn-it-all and not a know-it-all.

Introduction, page 5

In a nutshell


Amazon began as a bookstore offering customers more options than they could get at a physical store. And while it evolved into the world’s biggest online store, books have always remained a core product offering. In 2007 The Kindle was launched with a selection of ninety thousand available titles. Today you can choose between six million titles.

In the Bezos Blueprint, Carmine Gallo shares the communication secrets that power Amazon’s success. These are the communication strategies of founder Jeff Bezos, who reimagined the way leaders write, speak, and motivate teams and customers. His communication strategies not only fueled Amazon’s success, they have been used by former Amazonians as Blueprints to start their own companies.

Book Club Notes


Communication is one of the most important skills regardless of whether you are building a company or working for one. The way we communicate affects how people respond to us, how persuasive we are and how successful we can become. The Bezos Blueprint is a treasure chest of insights and drills that can help you change the way you talk, write, sell and inspire others to action. It is an invaluable resource for writers or anyone that has a job that involves pitching ideas or selling. It’s made me rethink the way I write and give over information. It’s made me understand why some books are memorable and others unreadable. It’s a book I think everyone should read because we all have stories to tell, but we don’t all know how to tell them.

While there is a wealth of communication and writing tips within the book, I want to share the insights on reading. Namely why you should read more and how to read with intention. Amazon began as a bookstore, Jeff Bezos is an avid reader, and reading is central to the Amazon core value of staying curious. Of being a ‘learn it all’ not a ‘know it all’.

4 Reasons to Read More


Books stimulate your mind

In the words of novelist Joyce Carol Oats, “reading is the sole means by which we slip, involuntary, often helplessly into another’s skin, another’s voice, another’s soul.” By allowing you to slip into another’s life, reading stimulates your mind. Neuroscience has shown that the human brain doesn’t distinguish between reading about an experience and experiencing an event in real life.


Books offer perspective

Books allow you to experience a variety of experiences without having to leave your home. They give you insights into other worlds and how others think. They give you a fresh perspective by opening your mind up to new things.


Books offer you condensed knowledge

The return on investment a good book can give you is unmatched. The few hours you spend reading a book like The Bezos Blueprint gives you twenty-three years of insights from one of the richest people on earth. A good book is one of the most valuable tools to boost your leadership skills.


Reading makes you a better speaker

To communicate and inspire you need to be able be a good speaker and reader. Reading good literature enhances both written and verbal skills. One of the reasons is that those who read an assortment of books, both fiction and nonfiction, have a broad and interesting variety of stories from which to pull. They’re able to offer fresh and unique ways of looking at the world. They become riveting and in turn better speakers.

While any reading is valuable if you want to read with more purpose, Gallo offers up three tips

Follow leaders in relevant categories

We live in the golden age of reading. We have access to millions of books with the touch of a button in any format we could want – paper, electronic, audio. With so many books to read from you need to choose the books you’ll get the most out of. To find these books, first identify the most relevant categories to your career, business and interests. Second, identify leaders, thinkers and entrepreneurs you admire. Third, read what they’re writing and the books they’re reading, more often than not those people will be eager to share the books that impacted them.


Take Notes

Be an active reader. Take notes, use book tags. When you take notes, you give your brain more channels to encode the information. You remember more of what you read.


Share and Talk about your favorite books

Most of the world’s knowledge is encoded in books. If you’re not reading, you’re missing out on a huge opportunity. If you’re not sharing you miss out on the chance to share that knowledge with others and to gain knowledge from what they’ve read.

Looking for something to read? Start with The Bezos Blueprint and then click here to discover more books we love.

Read If


You want to improve your communication skills, become a better writer, and if you’re in or aspire to be in a leadership role.



Readability – 10/10
Writing – 10/10
Applicability – 10/10
Timelessness – 10/10
Shareability – 10/10
10.0Overall Score
A note on our book ratings

Readability: How easy is it to read and understand what the author is saying? Do you need a dictionary or PhD to understand it?

Writing: How well written is the book? Do you find yourself wowed by the writing or unimpressed?

Applicability: How applicable is this book to daily life? Is there enough advice and actions that are easy to start applying?

Timelessness: Is the content of the book timeless or is it something that in a few years won’t have relevance?

Shareability: How likely are you to share the book?

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