Hot tip: Don’t wait until you’ve gathered a novel’s worth of data. If your results are whispering something, listen. Make a tiny tweak. See what happens. Repeat.
Page 194
In a nutshell
Storytelling for small businesses is a 10-step guide to crafting stories to grow your businesses. It is based on experience and advice from local entrepreneurs, marketers, copywriters, speakers and culture experts – and distills their advice into bite sized lessons. Each chapter is a new recipe, helping you:
- Understand why businesses stories are vital
- Craft a compelling story
- Tell your story as the founder
- Build a recognisable brand
- Market using stories
- Bring a team into your story
- Use storytelling to operate efficiently
- Understand your financial story
- Measure the impact of your storytelling
- Navigate change with stories
Book Club Notes
If I had to describe this book in a sentence it would be: Marketing Basics. But that isn’t as exciting as their title: Storytelling for small businesses – a title that makes you a lot more interested in picking it up than my boring factual one. And that is exactly what they set about teaching you through the ten lessons – how to turn everything into a story that sells.
As someone who has studied marketing and works in the creative industry, I personally didn’t find value in this book – but that is because it is knowledge I already know. The writing style didn’t help, I found it corny and trying too hard. And yet, despite not enjoying it, if you were starting a business and knew nothing about marketing and branding it’s a book I’d hand to you.
Read If
You know nothing about marketing or branding and want to start your own business or side hustle.
Rating
Writing – 4/10
Applicability – 7/10
Timelessness – 7/10
Shareability – 6/10
The Nitty Gritty
Published by: Pan Macmillan
Genre: Non-Fiction, Business
ISBN: 978-1-77010-967-4
Pages: 214
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A note on our book ratings
Readability: How easy is it to read and understand what the author is saying? Do you need a dictionary or PhD to understand it?
Writing: How well written is the book? Do you find yourself wowed by the writing or unimpressed?
Applicability: How applicable is this book to daily life? Is there enough advice and actions that are easy to start applying?
Timelessness: Is the content of the book timeless or is it something that in a few years won’t have relevance?
Shareability: How likely are you to share the book?
